The New Construction Advantage:

As a real estate agent, you know how competitive today’s market can be. With low resale inventory and high buyer demand, finding the right home for your clients isn’t always easy. But what if you could offer them a solution they hadn’t considered—building a custom home on their own lot?

This guide will help you confidently introduce Build-On-Your-Lot (BOYL) homes to your buyers, overcome common objections, and even earn additional commissions by co-marketing land and lot listings.

1. Why Build-On-Your-Lot? The Opportunity for Agents

Most buyers assume that new construction means buying in a traditional community with a handful of builder inventory homes. But many would love to build their dream home—they just don’t know where to start.

By understanding the BOYL process, you can:
✅ Offer More Solutions – Help buyers who aren’t finding what they want in resale.
✅ Close More Deals – Convert ‘frustrated shoppers’ into serious buyers.
✅ Earn Additional Commission – Not only on the lot/land sale but also on the new home build.
✅ Position Yourself as an Expert – Stand out from agents who only focus on resale.

2. Who is the Right Buyer for Build-On-Your-Lot?

Not every buyer is a fit for new construction on private land, but many are—if presented with the right opportunity. The best candidates include:

• Buyers who can’t find the right home in existing inventory.

• Investors looking for custom build opportunities in high-demand areas.

• Landowners who want to develop their property for personal use or resale.

• Buyers relocating from other areas who want a custom home.

If your buyer has expressed frustration with the lack of options, they may be an ideal candidate for a BOYL home.

3. Overcoming Common Objections

Objection: “It’s too complicated.”

✅ Response: “I work with a trusted builder who simplifies the process from start to finish. They’ll handle permitting, site prep, and construction—you focus on your dream home.”

Objection: “I don’t want to deal with construction.”

✅ Response: “With the right builder, it’s a streamlined experience. Plus, today’s construction financing makes it easy to secure a mortgage for a brand-new home that fits your needs.”

Objection: “I don’t have land.”

✅ Response: “I can help you find the perfect lot, and I work with a builder who can provide site evaluations to ensure a smooth build.”

By addressing these concerns proactively, you can turn hesitant buyers into excited new construction customers.

4. How You Can Earn More with Co-Marketed Listings

Maximize the Value of Your Land & Lot Listings

If you have land or lot listings, you may be struggling to find the right buyers. Many buyers overlook vacant land because they don’t know what to do with it.

✅ Solution: Partner with me to co-market a new construction home on your lot listings!

How It Works:

1️⃣ You list the lot or land for sale.
2️⃣ We pair it with a “To-Be-Built” home from my builder’s portfolio.
3️⃣ Marketing includes high-quality model home photos and the ability for you to create video content at these models.
4️⃣ You can use this content in your email marketing, social media, and more—positioning yourself as an expert in the new home and even luxury market.
5️⃣ Buyers purchase both the lot and the home, earning you commissions on both transactions.

Why This Works:

🔹 Buyers have a hard time envisioning what they can build. A co-marketed listing helps them see the possibilities.
🔹 You attract higher-quality buyers who are serious about building, not just land speculators.
🔹 When you add a residential listing to your lot or land listing, it now shows up in the cross-property search in MLS and appears in all the major aggregator sites like Zillow, Realtor.com, and Redfin. This dramatically increases visibility and attracts more buyer interest.
🔹 You earn additional commissions when the buyer moves forward with the home build.

If you have land listings that aren’t moving, let’s talk about how we can position them more effectively with a to-be-built home!

5. Your Next Steps – Partnering with Me for More Deals

Helping your buyers understand the BOYL process and offering co-marketed listings can set you apart from other agents and help you close more deals with higher commissions.

Ways We Can Work Together:

🔹 Need a builder partner? My team and I will work with you as extension of your business, ensuring a smooth transaction.
🔹 Have a buyer interested in BOYL? I’ll help you navigate the process.
🔹 Want to co-market land listings? Let’s position them with a to-be-built home to attract serious buyers.

Stay Connected & Take Action

I’ve created a private Facebook group for agents who want to stay ahead in the new construction and build-on-your-lot market. Join the conversation, get exclusive insights, and connect with other professionals looking to grow their business.

📢 Join the Facebook Group Here.

Or, if you’d prefer a quick one-on-one call to discuss how I can help you, I’d love to connect.

📅 Schedule a Quick Call OR 📩 E-mail Me Directly

Let’s work together to grow your business and help more buyers build their dream homes!